A product is an item or service created to meet the needs of consumers. It can range from tangible goods like electronics and clothing to intangible services such as consulting and software. The development and marketing of products are crucial for businesses to thrive in competitive markets. Products are designed with specific features and benefits to attract customers. Companies often conduct market research to understand consumer preferences and improve their offerings. Successful products can lead to brand loyalty and increased sales, making them essential for any business strategy.