The "4P" refers to the four key elements of marketing: Product, Price, Place, and Promotion. These components help businesses strategize how to effectively market their goods or services. The Product is what a company offers, while Price determines how much customers will pay. Place involves the distribution channels used to deliver the product to consumers, and Promotion encompasses the marketing tactics employed to raise awareness and encourage sales. Together, these elements create a comprehensive marketing strategy that can enhance a brand's visibility and profitability.