The "4C" refers to a framework used in various fields, including marketing and education, to enhance understanding and engagement. It typically stands for Critical thinking, Creativity, Collaboration, and Communication. These four components are essential skills that help individuals navigate complex problems and work effectively in teams. In the context of education, the 4C framework encourages teachers to integrate these skills into their curricula. By fostering an environment where students can think critically, express their ideas creatively, collaborate with peers, and communicate effectively, educators prepare them for success in both academic and professional settings.