3DS Max is a professional 3D modeling, animation, and rendering software developed by Autodesk. It is widely used in various industries, including video game development, film production, and architectural visualization, allowing users to create detailed 3D graphics and animations. The software offers a user-friendly interface and a range of powerful tools for creating complex models, textures, and animations. With features like BIM integration and support for VR, 3DS Max enables artists and designers to bring their creative visions to life in a virtual environment.