A "25% discount" means that the price of an item is reduced by one-quarter of its original cost. For example, if a product originally costs $100, a 25% discount would lower the price by $25, making the new price $75. This type of discount is often used in sales to attract customers. Discounts like this are common in retail settings, especially during promotions or clearance events. They help customers save money while encouraging them to make purchases. Many stores display the original price alongside the discounted price to highlight the savings.