"24p" refers to a video frame rate of 24 frames per second (fps), commonly used in film and television. This frame rate is considered the standard for cinematic motion, providing a smooth and natural look that audiences associate with movies. The "p" stands for "progressive scan," meaning each frame is drawn in its entirety, rather than interlaced. Using 24p helps create a specific aesthetic that enhances storytelling. It is often preferred by filmmakers because it mimics the way the human eye perceives motion, making it ideal for capturing the nuances of performance and visual detail.