"24fps" stands for "24 frames per second," which is a standard frame rate used in film and video production. This means that 24 individual images, or frames, are displayed every second to create the illusion of motion. This frame rate has been widely adopted in the film industry since the late 1920s, as it provides a balance between smooth motion and cost-effectiveness. Using 24fps helps achieve a cinematic look that audiences have come to expect from movies. While other frame rates exist, such as 30fps or 60fps, 24fps is often preferred for its aesthetic qualities, giving films a more artistic and immersive feel.