Frame rates refer to the number of individual frames or images displayed per second in a video or animation. Measured in frames per second (fps), common frame rates include 24 fps for movies, 30 fps for television, and 60 fps for video games. Higher frame rates can result in smoother motion, making them ideal for fast-paced action scenes. The choice of frame rate can affect the overall viewing experience. For instance, 24 fps is often used in cinema to create a cinematic feel, while 60 fps is preferred in gaming for its fluidity. Understanding frame rates helps in selecting the right settings for different media.