24/7 customer support refers to a service model where assistance is available to customers at any time of the day or night, every day of the week. This means that whether it's early morning or late at night, customers can reach out for help with their inquiries, issues, or concerns. This type of support is often provided through various channels, including phone calls, live chat, and email. Companies that offer 24/7 customer support aim to enhance customer satisfaction by ensuring that help is always accessible, regardless of time zones or business hours.