"لوگو" (logo) is a graphic symbol or emblem that represents a brand, company, or organization. It is designed to be easily recognizable and often incorporates unique typography, colors, and shapes. Logos play a crucial role in branding, helping to create a visual identity that distinguishes a business from its competitors. Logos can be found in various forms, including text-based logos, which use stylized letters, and iconic logos, which feature symbols or images. A well-designed logo can evoke emotions and convey the values of a brand, making it an essential element of marketing and communication strategies.