ΓΤΟ, or the Greek Tourism Organization, is a governmental body responsible for promoting and developing tourism in Greece. Its primary goal is to enhance the country's image as a travel destination, attract visitors, and support local tourism businesses. The organization implements various marketing strategies and campaigns to showcase Greece's rich cultural heritage, beautiful landscapes, and historical sites. In addition to promotion, ΓΤΟ also focuses on improving tourism infrastructure and services. It collaborates with local authorities, businesses, and stakeholders to ensure a sustainable tourism model that benefits both visitors and local communities. Through these efforts, ΓΤΟ aims to boost the economy and preserve Greece's natural and cultural resources.