The Greek Tourism Organization (GTO) is a governmental body responsible for promoting tourism in Greece. Established to enhance the country's appeal as a travel destination, the GTO focuses on marketing, research, and the development of tourism infrastructure. It aims to attract visitors by showcasing Greece's rich history, culture, and natural beauty. The organization collaborates with local businesses, travel agencies, and international partners to create attractive travel packages and campaigns. By highlighting key attractions such as the Acropolis, Santorini, and the Greek Islands, the GTO plays a vital role in boosting the economy and supporting sustainable tourism practices.