Łowicz is a town in central Poland, located in the Łódź Voivodeship. It is known for its rich history, dating back to the Middle Ages, and is famous for its colorful folk art, particularly the traditional Łowicz cut-outs and embroidery. The town is also recognized for its beautiful baroque architecture, including the Cathedral of St. Nicholas. The surrounding region is characterized by picturesque landscapes and agricultural activities. Łowicz hosts various cultural events, celebrating its heritage and traditions. The town is a popular destination for tourists interested in exploring Polish folklore and experiencing local customs.