Łowicz County is located in central Poland, within the Łódź Voivodeship. It is known for its rich history and cultural heritage, particularly its traditional folk art and colorful Łowicz costumes. The county seat is the town of Łowicz, which features historical architecture and vibrant local festivals. The region is primarily agricultural, with fertile lands that support various crops and livestock. Łowicz County is also home to several natural parks and reserves, making it a great destination for outdoor activities. The area attracts visitors interested in exploring its scenic landscapes and experiencing local traditions.