The price of $0.99 indicates a cost that is just one cent less than one dollar. It is commonly used in retail to attract customers, as items priced under a whole number often seem more appealing. This pricing strategy is known as "charm pricing" and is frequently seen in various stores and online marketplaces. In many cases, $0.99 is associated with small items, such as snacks or household goods. It can also be used in promotions or discounts, making products appear more affordable. This pricing method is prevalent in the United States and other countries, influencing consumer behavior.