The URL "www.example.com/search?q=keyword" represents a web address where users can perform a search on the site example.com. The "search" part indicates that this page is dedicated to finding information, while "q=keyword" specifies the search term, or keyword, that the user is interested in. When a user enters a specific keyword in the search box and submits the query, the website retrieves and displays relevant results based on that term. This allows users to quickly find content related to their interests or needs on the example.com platform.