A keyword is a specific word or phrase that captures the essence of a topic or subject. It is often used in search engines, databases, and content creation to help users find relevant information quickly. Keywords play a crucial role in search engine optimization (SEO), as they help improve the visibility of web pages in search results. In digital marketing, keywords are essential for targeting audiences effectively. By analyzing popular keywords related to a product or service, businesses can tailor their content to meet the needs of potential customers. This practice enhances online visibility and drives traffic to websites, ultimately leading to increased engagement and sales.