A wine club is a subscription service that delivers selected wines to members on a regular basis, often monthly or quarterly. Members typically receive a curated selection of wines, which may include different varieties, regions, or styles. This allows wine enthusiasts to discover new flavors and expand their palate without needing to visit a store. Many wine clubs also offer additional benefits, such as discounts on future purchases, access to exclusive wines, and invitations to special events or tastings. Some clubs focus on specific themes, like organic wines or local wineries, catering to diverse preferences and interests among wine lovers.