The term "white point" refers to the color temperature of white light in a digital image or display. It indicates the specific hue of white that a device aims to reproduce, which can vary based on the lighting conditions and the technology used. Common white points include D65, which simulates daylight, and D50, often used in print. In color science, the white point is crucial for accurate color representation. It serves as a reference for calibrating devices like monitors and printers, ensuring that colors appear consistent across different media. Adjusting the white point can help achieve a more natural look in images and videos.