A "watch face" refers to the visible part of a watch that displays the time and other information. It typically includes elements like hour markers, minute hands, and sometimes additional features such as a date display or chronograph functions. The design can vary widely, from traditional analog styles to modern digital displays. In digital watches, the watch face can be customized with different themes, colors, and layouts. Some smartwatches allow users to download or create unique watch faces, enhancing personalization. This feature is popular among users who want to express their style or match their watch face with their outfit or mood.