A watch face is the visual display on a smartwatch or digital watch that shows the time and other information. It can feature various designs, colors, and layouts, allowing users to customize their experience. Some watch faces also include additional data, such as heart rate, weather updates, or notifications from apps. Many smartwatches, like those from Apple or Samsung, offer a selection of watch faces that users can choose from or download. Users can often personalize these faces by changing elements like the background, style, and displayed information, making their watch unique to their preferences.