Visual culture refers to the ways in which visual images and representations shape our understanding of the world. This includes everything from photography and film to advertising and social media. It examines how these images influence our perceptions, beliefs, and behaviors, often reflecting societal values and trends. In studying visual culture, scholars analyze the meanings behind images and how they communicate messages. This field encompasses various disciplines, including art history, media studies, and cultural studies, allowing for a comprehensive exploration of how visuals impact our daily lives and cultural identities.