Lil Miquela is a virtual influencer and digital character created by the company Brud. She first appeared on social media in 2016 and is designed to look like a young woman with a unique style, often sharing her life experiences and fashion choices online. As a computer-generated character, Lil Miquela has gained a significant following on platforms like Instagram. She collaborates with real brands and artists, blurring the lines between reality and digital creation, and has sparked discussions about the future of influencers and the impact of technology on social media.