User-centered design is an approach that prioritizes the needs, preferences, and limitations of end users throughout the design process. This method involves understanding users through research, such as interviews and surveys, to create products that are intuitive and effective. By focusing on the user experience, designers aim to enhance usability and satisfaction. The process typically includes several stages, such as defining user requirements, creating prototypes, and testing designs with real users. This iterative approach allows for continuous feedback and improvement, ensuring that the final product aligns with the expectations of its intended audience, ultimately leading to better outcomes for both users and designers.