User research is the process of gathering insights about users' needs, behaviors, and experiences with a product or service. This research helps designers and developers understand how users interact with their offerings, allowing them to create more effective and user-friendly solutions. Methods of user research include interviews, surveys, and usability testing. By analyzing the data collected, teams can identify pain points and preferences, leading to informed decisions that enhance the overall user experience. Ultimately, user research aims to ensure that products meet the expectations and requirements of their target audience.