Turbo-folk is a music genre that originated in the former Yugoslavia during the late 1980s and early 1990s. It blends traditional folk music elements with modern pop and dance music influences, often featuring electronic instruments and catchy melodies. The genre is characterized by its upbeat rhythms and often incorporates themes of love, celebration, and everyday life.
The genre gained popularity in the Balkans and among the Serbian diaspora, with artists like Lepa Brena and Ceca Ražnatović becoming prominent figures. Turbo-folk has faced criticism for its commercialization and perceived lack of authenticity, yet it remains a significant cultural phenomenon in the region.