Broadcast media refers to the distribution of audio and visual content to a wide audience through various platforms. This includes traditional formats like television and radio, which transmit signals over the airwaves, as well as digital platforms that stream content online. Broadcast media is designed to reach large groups of people simultaneously, making it an effective tool for information dissemination and entertainment.
The primary goal of broadcast media is to inform, educate, and entertain the public. It plays a crucial role in shaping public opinion and culture by providing news, shows, and advertisements. With the rise of the internet, many traditional broadcast media outlets have adapted by offering online streaming services, allowing audiences to access content anytime and anywhere.