Time-based pricing is a strategy where the price of a product or service varies depending on the time of purchase or usage. For example, airlines often charge higher fares during peak travel seasons and lower prices during off-peak times. This approach helps businesses maximize revenue by adjusting prices based on demand. Another common application of time-based pricing is in subscription services, where users may pay different rates based on the time of day they access content. This method encourages usage during less busy times and can help companies manage resources more efficiently while providing customers with flexible pricing options.