Surge pricing is a pricing strategy used by companies, particularly in the ride-sharing and food delivery industries, where prices increase during periods of high demand. This approach helps balance supply and demand by encouraging more drivers or delivery personnel to work when they are needed most, ensuring that customers can still access services. During events like concerts or bad weather, surge pricing can lead to significantly higher costs for consumers. While some people appreciate the availability of services during peak times, others may find the increased prices frustrating, leading to debates about fairness and accessibility in the marketplace.