The Women's Sports Foundation is a non-profit organization founded in 1974 by Billie Jean King. Its mission is to promote gender equality in sports and empower girls and women through physical activity. The foundation provides resources, advocacy, and funding to support female athletes and sports programs. The organization conducts research, offers scholarships, and runs initiatives aimed at increasing participation in sports among women and girls. By raising awareness about the benefits of sports, the Women's Sports Foundation strives to create a more inclusive environment in athletics and ensure equal opportunities for all female athletes.