The Marine Stewardship Council (MSC) is an international non-profit organization that aims to promote sustainable fishing practices. Established in 1997, the MSC works to ensure that fish stocks are healthy, fishing methods are environmentally friendly, and fishing communities are supported. The organization sets standards for sustainable fishing and certifies fisheries that meet these criteria. The MSC also runs a labeling program that allows consumers to identify and choose sustainably sourced seafood. Products bearing the MSC label indicate that the fish has been caught in a way that helps protect the marine environment and supports the livelihoods of fishing communities.