Texture synthesis is a process in computer graphics that generates new textures based on existing ones. It involves analyzing a sample texture to capture its visual characteristics, such as patterns, colors, and structures. The goal is to create a larger texture that maintains the same appearance and feel as the original, making it useful for various applications like video games and film. This technique can be achieved through different methods, including patch-based synthesis and statistical modeling. By using algorithms, texture synthesis can produce seamless and diverse textures, allowing artists and designers to enhance their digital environments without manually creating every detail.