A "target" refers to an object or goal that is aimed at or intended to be hit or achieved. In various contexts, it can represent a physical object, such as a bullseye in archery, or a specific outcome, like sales goals in business. Targets help individuals and organizations focus their efforts and measure success. In marketing, a target audience is a specific group of consumers that a company aims to reach with its products or services. Understanding the characteristics and preferences of this group allows businesses to tailor their strategies effectively, ensuring that their messages resonate with potential customers.