A consumer is a person or group that purchases goods and services for personal use. They play a crucial role in the economy by driving demand for products, which encourages businesses to produce and innovate. Whether buying groceries, clothing, or electronics, consumers make choices that influence market trends and prices. In today's world, consumers are more informed than ever, thanks to the internet and social media. They can easily compare prices, read reviews, and share their experiences with others. This access to information empowers consumers to make better decisions and hold companies accountable for their products and practices, impacting the overall market landscape.