Sustainable packaging refers to materials and methods used to package products in a way that minimizes environmental impact. This can include using biodegradable materials, recyclable options, or packaging made from renewable resources. The goal is to reduce waste and pollution while still protecting the product inside. Many companies are now adopting sustainable packaging practices to meet consumer demand for eco-friendly products. By choosing recycled paper, bioplastics, or compostable materials, businesses can contribute to a healthier planet. This shift not only benefits the environment but can also enhance a brand's reputation among environmentally conscious consumers.