A subscription model is a business strategy where customers pay a recurring fee to access a product or service. This fee can be charged monthly, quarterly, or annually, allowing businesses to generate consistent revenue. Common examples include streaming services like Netflix and software platforms like Adobe Creative Cloud. In this model, customers often receive benefits such as exclusive content, regular updates, or discounts. The subscription model is popular across various industries, including media, software, and e-commerce, as it fosters customer loyalty and provides businesses with predictable income.