The term "Freemium" refers to a business model that offers basic services or products for free while charging for premium features or content. This approach allows users to try out a service, like a mobile app or software, without any initial investment. If they find value in it, they can choose to pay for additional features that enhance their experience.
Many popular platforms, such as Spotify and LinkedIn, use the freemium model. Users can access a limited version of the service for free, but to unlock advanced functionalities, they must subscribe or make a one-time purchase. This strategy helps attract a large user base while generating revenue from those who want more.