The digital market encompasses a wide range of online services and products, including social media platforms, e-commerce websites, and digital advertising. This sector has grown rapidly due to increased internet access and the rise of mobile devices, allowing consumers to shop, communicate, and access information from anywhere. Key players in the digital market include Google, Facebook, and Amazon, which dominate areas like search engines, social networking, and online retail. The sector is characterized by constant innovation, with trends such as artificial intelligence and big data shaping how businesses engage with consumers and optimize their operations.