social learning theory
Social learning theory, developed by Albert Bandura, posits that people learn behaviors, attitudes, and emotional reactions through observing others. This theory emphasizes the importance of modeling, imitation, and reinforcement in the learning process. For example, a child may learn to tie their shoes by watching a parent or peer demonstrate the skill.
The theory also highlights the role of cognitive processes in learning. Individuals not only observe behaviors but also consider the consequences of those actions. This means that if a person sees someone rewarded for a behavior, they are more likely to imitate it, while negative consequences may deter them from doing the same.