"Sizzle" refers to the sound and sensation produced when food, particularly meat, is cooked at high temperatures. This sound is often associated with grilling or frying, where moisture in the food evaporates quickly, creating a distinctive hissing noise. The sizzle can enhance the appeal of a dish, signaling that it is being cooked properly and is likely to be flavorful. In a broader context, "sizzle" can also describe the excitement or appeal of something, such as a product or event. For example, in marketing, a product's "sizzle" refers to its attractive features that draw consumers in, much like the enticing sound of cooking food. This concept is often used to create buzz around new releases or promotions.