Shoppers are individuals who purchase goods or services from various retail outlets, both online and in physical stores. They can range from casual buyers looking for everyday items to dedicated consumers seeking specific products. Shoppers often compare prices, read reviews, and consider brand reputation before making a purchase. The shopping experience can vary widely, influenced by factors such as location, season, and personal preferences. Some shoppers enjoy browsing in malls or markets, while others prefer the convenience of e-commerce platforms. Understanding shopper behavior helps retailers tailor their offerings and marketing strategies to meet customer needs.