Shifts in consumer preferences refer to changes in what people want to buy or use over time. These changes can be influenced by various factors, including cultural trends, technological advancements, and economic conditions. For example, the rise of sustainable products has led many consumers to prefer items that are environmentally friendly, impacting industries like fashion and food. Additionally, the growth of online shopping has altered how consumers make purchasing decisions. Many people now prioritize convenience and speed, leading to increased demand for delivery services and e-commerce platforms. As a result, businesses must adapt to these evolving preferences to remain competitive in the market.