Self-justification is a psychological process where individuals rationalize their actions or beliefs to maintain a positive self-image. When faced with criticism or conflicting evidence, people often create excuses or explanations that make their choices seem acceptable. This helps them avoid feelings of guilt or shame. This behavior can be seen in various contexts, such as in relationships, workplaces, or even in politics. For example, a person might justify lying to a friend by claiming it was to protect their feelings. Such reasoning allows individuals to feel better about their decisions, even if those decisions are questionable.