A sales organization is a structured group within a company that focuses on selling products or services. It typically includes various roles such as sales representatives, managers, and support staff, all working together to achieve sales targets. The organization may be divided into teams based on factors like geography, product lines, or customer segments to enhance efficiency and effectiveness. Sales organizations often utilize strategies and tools to streamline their processes, such as customer relationship management (CRM) systems. These tools help track customer interactions, manage leads, and analyze sales data, ultimately aiming to improve performance and drive revenue growth for the business.