Sales figures refer to the numerical data that represents the amount of products or services sold by a business over a specific period. These figures are crucial for assessing a company's performance, helping to identify trends, and making informed decisions about future strategies. Businesses often analyze sales figures to understand customer preferences and market demand. By comparing sales figures across different time frames or against competitors, companies can gauge their success and adjust their marketing efforts accordingly. Accurate sales figures are essential for financial reporting and forecasting, impacting everything from budgeting to investment decisions.