Rotary die-cutting is a manufacturing process used to cut shapes out of materials like paper, cardboard, or plastic. It involves a rotating cylinder with a sharp die attached to it, which presses against the material as it moves through the machine. This method allows for high-speed production and precise cuts, making it ideal for creating items like labels, packaging, and custom shapes. The process is efficient because it can handle large volumes of material at once, reducing waste and production time. Rotary die-cutting is commonly used in industries such as printing, packaging, and crafts, where consistent and accurate shapes are essential.