Rhetorical appeals are techniques used in communication to persuade an audience. The three main types are ethos, pathos, and logos. Ethos refers to the credibility or trustworthiness of the speaker, while pathos appeals to the audience's emotions. Logos relies on logical reasoning and evidence to support arguments. These appeals are often used in various forms of writing and speaking, such as speeches, essays, and advertisements. By effectively combining these techniques, communicators can enhance their message and influence their audience's beliefs or actions. Understanding these appeals can improve both the creation and analysis of persuasive content.