Retail promotions are marketing strategies used by stores to boost sales and attract customers. These promotions can include discounts, special offers, buy-one-get-one-free deals, and limited-time sales. The goal is to encourage shoppers to make purchases by providing them with incentives. Promotions can also involve loyalty programs, where customers earn points or rewards for their purchases. Retailers often use advertising, social media, and in-store displays to inform customers about these promotions. By creating excitement and urgency, retailers aim to increase foot traffic and enhance customer satisfaction.