A retail brand refers to a specific name or identity that a company uses to market its products or services to consumers. This brand encompasses the company's logo, design, messaging, and overall customer experience. Retail brands aim to create a unique image in the minds of consumers, helping them stand out in a competitive marketplace. Successful retail brands often build strong relationships with their customers through consistent quality, effective marketing, and engaging customer service. Examples of well-known retail brands include Nike, Apple, and Walmart, each of which has developed a distinct identity that resonates with their target audience.