Qualitative forecasting is a method used to predict future events based on subjective judgment rather than numerical data. This approach often relies on expert opinions, market research, and focus groups to gather insights about trends and consumer behavior. It is particularly useful in situations where historical data is limited or unavailable. This type of forecasting is commonly applied in fields like marketing, product development, and strategic planning. By understanding the perspectives and experiences of individuals, businesses can make informed decisions that align with potential market changes and customer needs.